Lipton Iced Tea | Positively Tea Country

 

Lipton is the number one iced tea in Texas, so to celebrate, they asked us to create a campaign to spread that pride. We took over the Lone Star State with our Positively Tea Country platform in retail and OOH, before selling in a Special Edition Texas-Style Sweet Tea offering with LTO packaging, proving that (with Lipton) everything is really brighter in Texas.

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