JBL | Grand Central Shuttle Takeover

From iconic concerts to the world's biggest sporting events, JBL’s award-winning sound has powered the world's most epic music experiences. So when they gave us our dream assignment: creating awareness of its brand and product stories with a takeover of the Grand Central subway shuttle, we doubled down on that narrative. Leveraging lyrics, lingo, and iconic imagery, we immersed riders in music genres, as well as JBL’s brand and product stories, across each car.

2019 ADDY Silver Award Winner (Mass Transit Exterior) 2019 ADDY Silver Award Winner (Mass Transit Interior)